Trent McLaren, Founder, The Journey
Trent’s just finished up a role with Weel (Previously DiviPay) as Head of Strategic Channels. Whilst Trent’s Officially hanging up the boots at Weel, his role there was an amazing roller coaster ride of growth and innovation and, like all startups, in a very short period of time.
Trent worked with the co-founders as the team scaled from 15 to 55. Trent’s role in building partnerships to drive growth was and is key for Weel, and it’s a lesson that all startups need to understand.
Trent was tasked with building and creating an accounting community that would help the business find new customers, increase brand awareness and create a team to help service the channel.
A few key highlights from his time at Weel
Onboarded over 600 accountants and bookkeepers into the Weel Partner Program (he had to build the program!)
Over 1000 new clients were introduced to Weel through by their trusted advisor, through the Weel partner program.
Trent Launched the new Weel brand at Xerocon as a platinum/event partner, where the team was described as everyone's new favourite app!
This is a journey of rapid growth; and not everyone can achieve this type of growth – so we’ll explore that in this episode.
In addition to being the Founder of Journey, a consultancy helping accounting tech platforms to grow and scale, Trent’s other new role is CEO of “From The Trenches” – which he describes as focused on "Real Life in Accounting", providing practical advice on things you need to know today in your role as an accountant or bookkeeper. From The Trenches is supported by a podcast, and online virtual accounting summits